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FoodpandaBasic

Foodpanda — Checkout Drop-off

Foodpanda's app team logs one event row per checkout stage a session reaches: opening the app, viewing the cart, entering payment, confirming the order. They want to know where sessions fall out of that funnel, and whether iOS and Android behave differently. Five sequential steps: raw stage counts, a platform-by-stage pivot, conversion rates between stages, each platform's weakest step, then the single step to fix first.

Schema

foodpanda_sessions
session_idSERIAL
platformTEXT
foodpanda_events
event_idSERIAL
session_idINT
event_typeTEXT
event_timeTIMESTAMP

5 steps

  1. 1Count distinct sessions reaching each stage
  2. 2Pivot stage counts by platform
  3. 3Convert stage counts into conversion rates
  4. 4Find each platform's weakest transition
  5. 5Name the single step to fix first

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